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Guides

Practical instructions: who a tool is for, what it requires, how to launch it, how to measure it and how it works in different industries.

Choosing channels

How to choose client acquisition channels: a simple scoring system

Why most companies spread their marketing too thin, and a five-criteria scoring model to pick the 3–5 channels that will bring the most clients for your business.

3 min read

More guides are on the way

We are preparing a library of 60 guides on choosing channels, local SEO, social video, communities, partnerships, B2B acquisition and marketing management.

Marketing that runs without the owner's daily involvement

Start with a growth audit: within 2–3 weeks you know where your next clients come from and what to stop spending money on.

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