Industries

Marketing for supermarkets & retail chains

Local retail wins on visibility, trust and repeat visits. We build a system that brings new customers from the neighbourhood and turns them into regulars — store by store.

Typical situation

Several stores, but no unified marketing system
Weak presence in Google Maps; few or unanswered reviews
Promotions are made ad hoc and their effect is not measured
No customer database — no way to bring customers back
Strong local competition from discounters and chains

What we measure

Store visits from Google Maps (calls, routes)
Number and rating of reviews
Size of customer base
Repeat purchase rate
Average receipt and promotion uplift

Priority channels

Google Business Profile for every store

Complete profiles, photos, offers, opening hours and a review process.

Reviews & reputation

Systematic collection of reviews and professional responses.

Local communities

Neighbourhood and diaspora groups, local partners, schools, clubs and events.

Loyalty & repeat purchases

Customer base, messenger and email offers, loyalty mechanics that pay off.

Promotions with measurement

Weekly offers, seasonal campaigns and in-store materials with clear KPIs.

Short video & social media

Simple, regular content that store staff can produce after training.

The first 90 days

Days 1–30
Audit of stores and presence
Maps profiles, reviews, competitors around each store, current promotions and sales data.
Days 31–60
Local visibility & loyalty
Optimised profiles, review process, customer database and first loyalty offers.
Days 61–90
System & training
Promotion calendar, content routine for staff, KPI dashboard per store.