Industries

Client acquisition for manufacturers

Good products, loyal existing customers — but new business still depends on personal contacts of the owner. We build a predictable B2B acquisition system for producers.

Typical situation

Sales rely on a few long-standing clients and personal contacts
The website and catalogue do not explain advantages for professional buyers
Trade fairs are expensive and leads are not followed up systematically
No one is responsible for marketing; sales staff have no materials
Entering new EU markets without knowing where buyers search

What we measure

Qualified B2B enquiries per month
Meetings and quotes sent
Conversion from quote to order
Revenue from new clients
Cost per acquired client

Priority channels

Positioning & sales materials

Clear value proposition for each buyer type, product sheets, case studies and price arguments.

LinkedIn & personalised outreach

Targeted contact with purchasing managers, distributors and engineers — no mass spam.

Industry directories & associations

Presence where professional buyers search: B2B platforms, associations, supplier databases.

Trade fairs with a follow-up system

Preparation, meeting booking, lead capture and structured follow-up after the fair.

Search for specific requests

Landing pages for products, applications and materials that buyers search for.

Partnerships

Distributors, installers and complementary manufacturers as a sales channel.

The first 90 days

Days 1–30
Audit & positioning
Client and competitor analysis, buyer profiles, value proposition, sales materials checklist.
Days 31–60
Launch of 2–3 channels
LinkedIn and outreach, directory profiles, first landing pages; lead handling in CRM.
Days 61–90
Measure & hand over
Evaluate results, scale what works, train the responsible employee, set KPIs.